Timex TX54 : TIME AT YOUR FINGERTIPS

Location: Global
Status: Runner up

Team: Stefan Schubert, David Takacs & Napoleon Merana
 

TX54 is a disposable timepiece that is worn on the user’s thumbnail. While its translucency makes it blend seamlessly with the hand, a selection of text color options and a glow feature that activates on command make it easy to read.

Timekeeping goes off the wrist and onto the fingernail. Let’s see, when I fly to Europe, I can keep New York time on my left hand and London on the right!

 Michael Friend - Director Marketing Communications, Timex

I thought this was a solid idea that was very personal and the design was well executed. The concept addressed the triumvirate of appearance, user interface, and technology. Better yet, it gives more than a passing nod to marketability.

Joe Moya - Vice President, Design, Timex